B2B revenue marketing and communications executive. 25+ years across brand, demand gen, content, PR, and operations. I build marketing functions to turn complex offerings into pipeline.
Story = Revenue
I've believed it since my first job in a TV newsroom, where you get 30 seconds to make someone care about something complicated. Figure it out or lose the audience. Everything below comes from that.
We don't build the product. We build the reason people want it. Content that doesn't move someone toward buying is a hobby, and an expensive one.
Revenue. When the two teams fight over credit, the pipeline is what suffers. I run them as one group pointed at the same goal.
Committees, timing, peers, reputation, conversations that never touch your CRM. No attribution model captures that. The real drivers, brand, trust, community, are the hardest to measure and the reason buyers pick you before sales ever gets a call.
Buyers run their research inside AI assistants now, then land on your site ready to decide. Less traffic, much higher intent. The site has to close: conversational, tailored, built to convert the few who show up.
You can't predict the moment a prospect decides to act. So be everywhere that matters, in every format, and you're already there when the moment comes.
In an age of AI sameness, more cadences and more videos just add noise. Judgment is what creates context, and context is what makes anything worth paying attention to.
The winning marketers are self-educating and applying that knowledge when no one is looking. Lead that shift instead of waiting for it, and you'll be just fine.
Naisbitt called it in 1982: the more high-tech the world gets, the more people crave high-touch. As buyer journeys go AI-native, real connection (events, dinners, community) becomes the gap worth owning.
Routing every small edit to a marketing resource is ending. Everyone should be able to prompt a bot to tailor a one-pager for a sales call or a PPT for a QBR. Marketing owns the system now, well beyond the visuals.
Each row is a real play I ran to make a hard category land: the channel, the format, the campaign. Paid, organic, owned, earned. Click any screenshot to see the actual work. Every play serves the same goal at the top of this page.
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An interactive piece placed in trade media to tell the Fine Tune brand story in a category nobody finds exciting.
See the piece →
Listen →
A year-long series that walks listeners through an industry's hardest problems, one episode at a time.
Listen →
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Paid search built to catch buyers the moment a disruptive merger put their spend in play.
See the landing page →
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An engagement-first ad built to fuel retargeting and programmatic motions down the line.
See the post →
Three brands in one tenure: the one I inherited, the first rebrand, and this year's. Same company, a sharper story each time.
A co-branded guide sent to a media outlet's full subscriber base to pull in net-new leads.
Senior Account Representative, Lois Paul & Partners (2002–2004) · Analyst, The Yankee Group (2000–2001) · Account Executive, Sterling Hager / Shift Communications (1998–2000).
B.A., Communications — Boston College, Chestnut Hill, MA · Dean's List.
Someone asked me what we do. I grabbed a napkin and drew this (sorry, design team). If an idea can't survive a napkin, the message isn't finished.
Open to VP-level marketing and communications roles. Fastest way to reach me is email.
